Now that your manuscript has been written and submitted for editing and publication, it is time for you to get to work promoting and marketing your soon to be released published book, and for all of us to begin our relationship building efforts. Unfortunately, this is the point at which most publishing companies, today, stop providing services to their authors.

Well, as you may recall from previous pages, New river Publications, LLC is very concerned about relationship building with its clients. To this end, and in furtherance of your success as an author, our interest is in publishing and marketing a published book, your book.

When you sign up for our Publishing and Marketing a Published Book package, you will get far more than a professional looking final product ready for sale through traditional and online bookstores. New River Publications, LLC's Publishing and Marketing a Published Book package is designed to take authors far beyond publishing because we believe that is how relationship building and your book will succeed.

New River Publications, LLC will work with its authors for at least one year to help create an online presents through development of optimized author websites, press releases, article development, article publishing, and providing current advice for online marketing strategies - taking advantage of the Google, Yahoo, Amazon and Barnes & Noble branding whenever and however possible.

Recognizing that 76% of book sales are made online, it is incumbent upon us to work together to develop an online presents for all parties. Having just author websites does not cut it because the information highway is now dominated by pay per click (PPC), traffic, and getting free traffic to author websites is very difficult without optimizing for organic (or free), traffic. You cannot and should not pay for online lead generation because if you assume that five percent of those who click through to author websites at an average $1.00 per click rate, you will loose money very quickly unless, of course, your book sells for big bucks.

So, while New River Publications, LLC is editing your manuscript and developing your book cover, we also will be working with you to develop a website dedicated to marketing a published book.

First, we work together to acquire domain names for all author websites as part of our Publishing and Marketing a Published Book package. Unless you are very prominent and well known within the subject matter of your book, you probably do not want to use your author name as your domain name. We will work together to select a domain name that can be optimized as part of your online marketing a published book strategy.

Second, integral to marketing a published book involves developing online content for author websites. Plan on having five to ten pages, initially. Most importantly, and we know this sounds a bit counter intuitive, do not focus on promoting or marketing a published book through author websites. Your website content should work to develop you as an expert in the subject matter of your published book. The goal of author websites should be to build relationships based on trust with author websites visitors, and let New River Publications, LLC, Amazon.com or someone else make the sale on your behalf. Try to avoid the appearance of sales person, and become a trusted advisor from whom your author website visitor wants to know more. Once you succeed at this level of relationship building, marketing a published book will be a cinch.

Third, and as part of an ongoing relationship building and marketing a published book strategy, we utilize content for author websites to initially develop a five to ten page fully keyword rich optimized website, linked to New river Publications, LLC. Further, once your book is published and ready for release, it will be added to our bookstore page, with four to five additional pages dedicated to marketing your published book. These pages, too, will be keyword rich and optimized to the extent possible.

Fourth, the sooner you begin to produce original content articles germane to the subject matter of your  book, the sooner we can edit and distribute them on article directories. Articles are critical to search engine optimization (SEO), as they are probably the most reliable way of obtaining backlinks to your website and your book's landing page on our website. The number of backlinks (or WebPages that point to author websites), plays a huge role in Google's ranking of your website. It is imperative that every attempt be made to obtain Google ranking in order to get free search traffic to author websites. These backlinks can be especially valuable when they originate from article directories that have high Google ranking as their Google ranking raise Google ranking of author websites.

Fifth, an also related to the issues of relationship building, marketing a published book, and obtaining backlinks, is your task of visiting and leaving comments (with backlinks to author websites and your published book landing page), on blogs related to the subject matter of your published book. Google loves to crawl blogs, and for this reason, blogs typically have high Google ranking. Again, web pages with high Google ranking and backlinks to author websites assist greatly in obtaining Google ranking for those author websites.

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